IMPACT OF SOCIO-CULTURAL FACTORS ON DEMAND FOR INSURANCE POLICY AND PRODUCT IN NIGERIA
The insurance sub-sector of financial services industry aims at smoothening financial distortions in the economy.However, the sector is weak due to inappropriate response to economic challenges.The potential of the insurance industry in emerging countries like Nigeria is 220.10.38.20.02.001 being hampered by socio-cultural attributes of the custome